Have you ever thought about the fact that doughnuts aren’t taxed in Michigan but periods are? That sounds like a rhetorical question, but Jordana Kier, founder of organic feminine care brand LOLA, actually wants to know. Also on her list of grievances: While tampons and pads are the most commonly requested items at homeless shelters, they’re donated the least. And they can’t even be purchased with food stamps.
But here’s the good news: Kier is doing something about it — and she’s inviting other women to join her (hundreds of thousands already have). Alongside Jennifer Weiss-Wolf and Laura Strausfeld, cofounders of Period Equity — the country’s first law and policy organization created to fight for menstrual equity — Kier, her cofounder Alex Friedman, and their team at LOLA are pushing to end the period tax, and not just out of moral obligation, but because they firmly believe it’s unconstitutional.