About Our Partnership
LOLA is joining forces with the legal and policy experts of Period Equity to mobilize legal action to end the discriminatory tampon tax, once and for all. We’re not just educating people, and we’re not just asking legislators to take action. We are leveraging the tools of law and policy to mobilize legal action to challenge this discriminatory tax in the remaining 35 states that charge it.
In 2015, we launched LOLA Gives Back, as part of our ongoing commitment to raise awareness about menstrual inequity. With help from our nonprofit distribution partners, we’ve since donated over 2 million period products to low-income, underserved women across the U.S.
Our FoundersJordana Kier and Alexandra Friedman came together around the question “What’s in my tampon?” They got to thinking—why don't tampon brands have to disclose their ingredients? Why isn't there a brand we like that talks to us like adults, that looks like the other brands in our bathrooms? And why aren't tampons in the sizes we need delivered to our homes when we need them? At that moment, LOLA was born.
Our FoundersRecognizing Jennifer Weiss-Wolf as a leading voice for equitable menstrual policy in America—Newsweek deigned her the “architect of the U.S. campaign to squash the tampon tax”—attorney Laura Strausfeld reached out in 2016 to propose they mobilize legal action against New York State. Together with 5 plaintiffs and the law firm Emery Celli Brinkerhoff, they filed a class action lawsuit that resulted in immediate action by the state to remove its tampon tax. To continue their work together, they formed Period Equity. Weiss-Wolf’s writing continues to shape and motivate the public: her 2017 book, Periods Gone Public: Taking a Stand for Menstrual Equity was called “the beginning of liberation for us all” by Gloria Steinem.