About Our Partnership

LOLA is joining forces with the legal and policy experts of Period Equity to mobilize legal action to end the discriminatory tampon tax, once and for all. We’re not just educating people, and we’re not just asking legislators to take action. We are leveraging the tools of law and policy to mobilize legal action to challenge this discriminatory tax in the remaining 35 states that charge it.

LOLA is the first lifelong brand for a woman’s body. Founded and led by women, we’re dedicated to providing an ever-expanding portfolio of trusted products and candid information, so you can make deliberate decisions about your reproductive health. We make trusted period and sexual wellness products made with high-quality, natural ingredients like 100% organic cotton.

In 2015, we launched LOLA Gives Back, as part of our ongoing commitment to raise awareness about menstrual inequity. With help from our nonprofit distribution partners, we’ve since donated over 2 million period products to low-income, underserved women across the U.S.

Our Founders

Jordana Kier and Alexandra Friedman came together around the question “What’s in my tampon?” They got to thinking—why don't tampon brands have to disclose their ingredients? Why isn't there a brand we like that talks to us like adults, that looks like the other brands in our bathrooms? And why aren't tampons in the sizes we need delivered to our homes when we need them? At that moment, LOLA was born. Period Equity is the nation’s first law and policy organization fighting for menstrual equity—committed to ensuring that menstrual products are affordable, safe and available to those in need.

Our Founders

Recognizing Jennifer Weiss-Wolf as a leading voice for equitable menstrual policy in America—Newsweek deigned her the “architect of the U.S. campaign to squash the tampon tax”—attorney Laura Strausfeld reached out in 2016 to propose they mobilize legal action against New York State. Together with 5 plaintiffs and the law firm Emery Celli Brinkerhoff, they filed a class action lawsuit that resulted in immediate action by the state to remove its tampon tax. To continue their work together, they formed Period Equity. Weiss-Wolf’s writing continues to shape and motivate the public: her 2017 book, Periods Gone Public: Taking a Stand for Menstrual Equity was called “the beginning of liberation for us all” by Gloria Steinem.